Merge Mixology ("the app") is a free puzzle game for iPhone. This policy explains what data is collected when you play, how it is used, and how you can control it.
What data is collected
The app itself does not collect your name, email address, or any information that identifies you as a person. No account is required to play.
The app uses Google AdMob to serve ads. AdMob may collect the following, subject to your consent via the iOS App Tracking Transparency prompt:
A device-level identifier used to show relevant ads and measure their performance across apps and websites. You can reset or disable this in iOS Settings.
Anonymous interactions with ads (impressions, taps) used by AdMob to measure ad performance. Not tied to your name or account.
If the app crashes, Apple may send an anonymous crash report to help identify and fix issues. This data is not used for advertising.
How data is used
- To display ads inside the app (Google AdMob)
- To measure whether ads are effective (ad attribution)
- To diagnose and fix crashes (Apple crash reporting)
No data is sold to third parties. No data is used to build a profile linked to your identity.
Third-party services
The app integrates the following third-party SDKs:
- Google AdMob — advertising and monetisation
- Google User Messaging Platform — consent management (GDPR / ATT)
These services have their own privacy policies, which govern the data they collect independently. Links are provided above.
Your choices
When you first launch Merge Mixology, iOS will ask whether you want to allow tracking. You can change this decision at any time:
iOS Settings → Privacy & Security → Tracking → Merge Mixology
Turning off tracking means ads will be less personalised but the game remains fully playable at no extra cost.
You can also reset or disable your device's advertising identifier at: iOS Settings → Privacy & Security → Apple Advertising.
Children
Merge Mixology is rated 4+ and is suitable for all ages. The app does not knowingly collect personal information from children under 13. AdMob is configured to serve non-personalised ads in contexts where users may be children.
Data retention
Game progress (score, grid state, gold) is stored locally on your device using iOS UserDefaults and is never transmitted to any server. Deleting the app removes this data entirely.
Changes to this policy
If this policy changes materially, the updated version will be posted at this URL with a revised date at the top. Continued use of the app after changes constitutes acceptance.
Contact
Questions about this policy? Reach out at privacy@ricco.dev.